The fact that you will only pay when someone visits your website through clicking on the ad makes the Pay-Per-Click (PPC) advertising campaigns one of the most affordable ways that you can promote your brand, generate leads and sales and other branding benefits. The PPC marketing is usually not as easy as it may seem, as there usually are needs for enough time investment, and enough knowledge to the campaigns to work and only professionals can deliver this. Here are the markers of a great agency that you should pay attention to, to make sure that you are making the right choice.
There are a good number of the technicalities that are involved in the PPC management campaigns including the setting up of the accounts, keyword selection, creating of the ad groups, budget finalizing, the regular campaign pulls among others, and this is why the uncertified amateur without any track record will be a poor choice. The long timers and certified ones usually come with streamlined processes for the management of the campaigns that have been tried and proven to work and therefore a quality guarantee. Talking to some of their past clients and looking at their portfolio are among the ways that you can get information on the kind of experience and the general quality that they offer, and you should look at them too.
In order to run a successful PPC campaign, the keyword selection must be precise because this is what will determine your relevance out there, and they should, therefore, be really knowledgeable here. You should also make sure that the campaign plans that they have supported the SEO experts. To avoid irrelevant clicks, they should also have some deep understanding of the negative keyword list.
Conversion tracking is as important as the keyword selection and setting you up for the while PPC campaigns. This is the means through which they are usually able to know where the issues are if any so that they can rectify it. Marketing insights, AdWords reports and changes in the tools of the management are among the means that they use for this, and art that is learned over time which means that when you choose amateurs then you are not getting this. They should be able to provide reports regularly. The dedicated landing page is a very vital part of this campaign and when you talk to them and they do not emphasize on this then this is a red flag.