You will most likely hear many marketers refer to pay per click and SEO services as if the two marketing strategies compete against each other. The result of this is that a business person has to choose between the two since there is a notion that it is not possible to apply SEO services and pay per click in marketing a single business. This is a fallacy since combining the two has been awesome for those business people who have dared to do so. It is always awesome to combine two things and this may just be what your business needs. Besides optimizing your site this multi-channel approach is sure to move your lead generation to higher levels. This website targets those business people who have not considered combining the two and it gives them a number of benefits that they can reap from the approach.
The first advantage of combining the two is visibility. In particular most small businesses need to build up an excellent track record on the internet as well as an online audience. To gain this level of visibility it is paramount that you combine SEO and pay per click. If you combine well-targeted pay per click adverts and rank those same keywords you will provide a double entry point for brand awareness and users.
The second reason is that you will use your sites data to inform Pay Per Click keywords. Ideally the goal of pay per click is to work out those key words that clients use when they want to find your business. Here using the site search information on your website and then analyzing the words that clients will use to find it will give you significant insight into the needs of your clients and their search habits. At this point you will be meeting your customers at their point of need and this is what will build their confidence in your services and products.
It is important to first work it out on pay per click. The reason for this is that you may require a lot of time and planning to successfully create SEO content and the best approach is to test some of the key terms on your pay per click campaigns. Since this will give you immediate feedback it will be easy to choose only what works and use it to develop SEO site content.
If you use these two channels it will be easy to meet your potential clients at different shopping stages.