Tips for Running a Successful Social Media Campaign
Social media marketing is deemed one of the most effective means of customer retention in the digital age. Considering that more than 80% of people in the U.S. are in social media, it’s more than obvious that this is, in fact, the place for marketers to meet them.
If you would like to promote your business in social media, here are pointers to guide you:
Start with a plan.
Yes, you need a plan, and you have to start it with a goal. This is the best way to begin any project for that matter. Want more leads? A certain volume of sales? Of course, to reach that goal, you also need to understand your audience and your competition. When you have created and shared your content, you now have the opportunity to interact with your audience. Finally, use tools to review your social media campaign’s performance, and learn from any negative results you may find.
Use the right keywords.
When used correctly, keywords can contribute significantly to the success of your social media marketing campaign. The good news is, there are tools you can use to help you identify what these keywords are. This will contribute to the success of your overall SEO campaign, which is aimed at exposing you to the relevant audience.
Take your profiles seriously.
Like many other marketers, you may have taken your social media profiles for granted by not completing them. Make sure all your accounts in all the platforms you’re using has an original profile picture and cover photo (if applicable), a good username, aninformation – rich bio and of course, contact information. This should be effective for search engines, as well as for your own specific audience. Obviously, you have to keep your profile inline with your intended demographic for it to work.
Make quality and optimized content.
Whether your content is original or curated, it remains king of the web. Original content is something you have created yourself, while curated content is content shared by everyone else online. Whichever you want to use, make sure to take advantage of all platforms you have access to, but make it a point to keep things looking fresh (for instance, you can use photos to make your point in one platform, and text in another).
Without a doubt, social media is one of the best venues in which to promote your business, but the process takes time – tons of it! If you have to run a business and worry about your Facebook or Twitter accounts, that can be a big problem.
This is why you’ll probably want to hire a social media optimization company to do the job for you. This will let you focus on your business, which is really where your strengths are and where you are most needed.