In any form of business, great or small, customer service always play a very important role as that can be considered as the lifeblood of a business.
Customer service can be achieved in many ways, in whatever medium as long as there is a customer on the other line, so may it be a phone call, a chat, an email, or the most important one is a when you do face the customer in actual and give such service.
With different mediums where the customer service is provided, there are also different strategies on how it can be delivered or given to the customers where there are even more learnings, training, workshops, and even courses for it just to enhance and sharpen such skill to the employees. It is nonetheless, important that these basics of customer service will be properly understood so that you will have a better understanding about its use and functionality in the business.
The basics of customer service revolves in the different elements and one of these is respecting in a way that you make your customer feel important and appreciated making them feel valued no matter who they are.
Then understanding the customer in their needs, wants, complaints, and everything else will make them know that their concerns are being looked after. A customer will feel more comfortable and convenient if, for whatever situation it may be, they see that you are listening to what they have to say, what they comment on, or what they are venting out, and as you show you listen you can easily empathize and this leading you to appease the customer so you can shove him or her to the right path or discussion.
When you do respond to the customers, make sure that it is done positively as there may be time that a customer is unbearable but maintaining your composure and facial expression neutral will make them feel comfortable.
Overall, the complete package of customer service will fall on how you deliver, how you keep your commitments and promises, and how you go the extra mile to provide the service even if it is beyond the call of duty, that will make the customer satisfied at all cost. The ability and tools, and resources to learn better and excellent customer service are endless, and when you do have all these you can be assured that you will get a positive feedback from customers, all the way.
Poor customer service drives the customers away, but excellent customer service attracts more customers and retains those that have been consistently patronizing your business.